Where Flowers Tell Stories
Back in 2019, we started with a simple idea. Flowers shouldn't just fill space—they should mean something. Every arrangement we create carries intention, whether it's brightening a workspace or marking a moment someone wants to remember.
What began as a small studio in Baku has grown into something we're genuinely proud of. We've learned that the best floral work comes from listening first. Our clients tell us what matters to them, and we translate that into compositions that feel right for their space and purpose.
How We Approach Our Work
These aren't just principles we say we follow. They guide every decision we make, from selecting suppliers to how we interact with clients.
Seasonal Thinking
We work with what's actually available and thriving. Spring roses have a different character than autumn ones, and we let that natural variation show through rather than fighting it.
Honest Design
Some flowers need space to breathe. Others look better in tight clusters. We focus on what actually works for each variety instead of forcing a signature style onto everything.
Lasting Value
Fresh arrangements should stay fresh for more than two days. Dried compositions should maintain their form for months. We select and prepare materials with longevity in mind.
Our Journey Since 2019
Six years might not sound like much, but we've packed a lot of learning and growth into that time.
Foundation Year
Started with a single studio space and three core clients who believed in what we were trying to build. We focused exclusively on fresh arrangements and spent most of our time figuring out supplier relationships.
Expanding Capabilities
Added dried flower compositions after multiple client requests. This wasn't planned, but turned out to be one of our better decisions. The preservation techniques we developed that year still form the basis of how we work with dried materials.
Professional Services Focus
Shifted toward serving businesses and corporate clients more intentionally. We learned that offices and commercial spaces need different approaches than residential projects—maintenance schedules matter, durability becomes crucial, and design needs to complement existing aesthetics.
Current Chapter
Working with clients across Baku's business sector, from boutique offices to larger corporate spaces. We've developed systems that let us maintain quality while handling more projects, and we're constantly refining our approach based on what actually works.
Who Creates Your Arrangements
Small team, but everyone here knows flowers inside and out. We don't delegate the actual design work—if you work with us, you're working with people who genuinely understand the craft.
Firuze Karimova
Lead Floral Designer
Spent eight years working in botanical gardens before joining us in 2020. She approaches each arrangement like a small ecosystem—thinking about how different elements will interact over time, not just how they look on day one.
What We're Building
Honestly? We want to be the floral service that businesses actually trust with their spaces. Not because we're the cheapest or the flashiest, but because we deliver consistent quality and actually listen when clients describe what they need.
By late 2026, we're aiming to have expanded our dried flower techniques enough to offer year-round options that don't depend on what's seasonally available. There's real demand for that kind of reliability in the corporate sector.
Why Clients Work With Us
We get repeat business because we show up when we say we will and deliver what we promised. Sounds basic, but it matters more than elaborate portfolios or fancy techniques.
Our clients appreciate that we're straightforward about what will and won't work in their space. If a particular flower won't survive their lighting conditions, we'll say so upfront rather than letting them discover it after the fact.
